The New Calgary Farmers’ Market West
The new Calgary Farmers’ Market West - which was recently named a 2023 IDA MASI Design Award recipient, receiving Silver in the Retail category - celebrated its grand opening in August of 2022 and features a spacious market spanning 55,000 sq.ft.
The Market is projected to attract 1+ million visitors annually while hosting over 70 vendors, offering a wide range of products such as fresh local produce, meat, international food, organic goods, and artisan crafts. Alongside the diverse offerings, the market provides amenities such as a dedicated event space for corporate events and weddings, a commercial kitchen for cooking classes, a children’s play area, and ample seating for visitors to relax and enjoy quality food together. The Farmers’ Market plays a vital role in the local community, promoting healthy eating, supporting local farmers and producers, fostering a sense of community, and advocating sustainable agriculture.
Inspired by the St. Lawrence Market in Toronto, Ontario, the goal of the project was to create a space that evoked the ambiance of a re-purposed old-world train station. The team completed the interior fit-out which explored three design concepts: whimsical, industrial, and rustic. Ultimately, the team and client agreed that the industrial concept aligned best with the train station style building. They successfully executed this vision, achieving a durable fit-out with a timeless design aesthetic that incorporates steel and aluminum structures. The chosen design was implemented consistently, with key elements carefully selected to fulfill the goal.
Noteworthy design elements include pony walls found throughout all vendor spaces, contributing to an open and uniform atmosphere. Steel trellises with wood-printed facing façade create an “outside-in” shopping experience, simulating the ambiance of an outdoor market while maintaining individual identification for each vendor. Additionally, signage standards were established for vendors to adhere to. We completed tenant fit-outs for some vendors, incorporating special design considerations such as integrated coolers and freezers within their spaces to preserve perishable items.
The design team faced remarkable opportunities for innovation throughout the project, driven by budget constraints and scheduling complexities stemming from the impact of COVID. Despite these intricate challenges, the team unwaveringly upheld their commitment to sustainable practices, meticulously scrutinizing each quotation and design element to ensure the project's alignment in a dynamic construction environment.
In the end, despite the hurdles encountered, the project emerged as a resounding success, surpassing the client's expectations and establishing itself as a year-round destination.